Strategy is a long term plan of action designed to achieve a particular goal or set of goals or objectives. It is a plan for strengthening the performance of your enterprise and states how business should be conducted to achieve the desired goals.
Business Planning encompasses all the goals, strategies and actions that you envision taking to ensure your business’s survival, prosperity, and growth. It is a blueprint of how you will develop your new business, backed by research, to determine if the business idea is viable.
Access to finance is a pre-condition for companies making the investment necessary to drive growth and maintain competitiveness. The easier the access to finance for the company the more flexible it is.